Doug Stockdale's Singular Images

November 26, 2018

Website Switch up to SquareSpace

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Trabuco Flats, copyright 2018 Douglas Stockdale

For those who might have followed the link to my website these past few days probably had a bit of a visual surprise when you were greeted with a brand new home page. So while I was taking some time to evaluate how I wanted to proceed with my Trabuco Flats project, I decided it was also time to put into play something that had been bothering me for a while with PhotoShelter, the back-bone host for my domain name.

As an artist, I have a lot of photographs and art work to share and I must admit that PhotoShelter did a great job of making me look pretty good. Since I also create artist books and other publications to sell, PhotoShelter was not so hot. In fact they do not have an effective way to allow you to show the books, least help with sales. Even after I called their technical support, got the sorry story. Bummer.

It’s always been part of my game plan that I would work with small photobook stores to partner with in order to sell my books, thus I did not make the sales options for my web site as a very high priority until recently. In today’s artistbook and photobook market it seems that many, if not most, small bookstores get a constant deluge of new titles. Thus I realizing to effectively sell my books, I need to have the option(s) to be able to sell directly.

Thus I used the time to evaluate some alternative sites that might be able to host my domain name, have a great ability to show photographs and products (artist books) and the commerce infrastructure to take orders. I had evaluated SquareSpace when I made the earlier decision to go with PhotoShelter but the buzzzz seemed to point to recent changes in how SquareSpace could be developed (I am NOT a IS programmer! So it has to be pretty simple). It quickly appeared to me that SquareSpace was now a good potential to check all of my boxes.

One nice thing about SquareSpace that sucks you in is there FREE 15 day offer to develop your web site and see if it seems to work for you. Wow, what a difference in bringing all of my website parts together; easy. Perhaps even the Big Easy. Also an improvement in how they manage and subsequently display photographs and art work. Still a few quirks in how SquareSpace does things, but since I have been poking a lot of blog sites, etc for my social media, I assumed that certain things could be done; so it was just a bit of a learning curve on how to do it.

I decided on the option of having a landing page that would announce something in particular and then a big ENTER to make sure you know where to proceed. This allows me to keep the focus on an event, such as my up coming workshop with Medium Festival for Developing a Creative Book that will occur in San Diego next March 23 and 24th. I then can decide where within the website you will first subsequently land, which for now is my project Trabuco Flats. So far, so good.

Thus just before Thanksgiving my web site was pretty well designed on SquareSpace, so I decided to pull the trigger and transfers my domain name from PhotoShelter. I did not upgrade to the commerce capabilities yet as I still want to make sure that all of the things were in place and learn a little bit more about their formatting tools. I also want to poke some of the other sites on SquareSpace that use the selling tools to get some ideas of what I want to implement. Not that anybody was looking to buy my artist books for Cyber Monday!

Maybe I missed a big sales opportunity this year, but there is always next year while going slow and easy at my own pace keeps my stress levels down. I need to enjoy the day.

So I put enough hyper links in this post and if you have not taken the bait yet, then check it out now.

Cheers!

Doug

January 11, 2018

Social Media updates for the New Year

Filed under: Art Market, Projects/Series — Tags: , , — Doug Stockdale @ 11:06 pm

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Crystal Cove, bikes, December 2017 copyright Douglas Stockdale

For my 2018 New Years resolution as well as one of my goals for the year was to try to improve my social media presence. Specifically this goal is for my personal artist projects and I will be doing something similar to broaden the presence of The PhotoBook Journal.

To date, I joined Facebook about 2009, LinkedIn (for photograph) about 2012, started Instagram in 2015 and Twitter in 2017 (mostly some political commentary). Okay, so maybe for social media I am not the trend setter, but hey, I am an old dog still wanting to learn new tricks. For this year, I have just added Tumblr account.

In conjunction with the social media accounts, I am also going to try to add content a bit more frequently, which I hope might increase the number of followers. To be transparent, my self-serving reason is to help with my book sales and if I get my act together, maybe even some print sales.

Also appears that each of these social media channels have their pluses and minus, so here is what I will try to do with each;

Singular Images (this blog) this is where content appears to stay available for the longest duration and is a place that where content will be picked up on internet searches for years to come. So longer & information articles, such as this, will be posted here.

Facebook, here. These posts are fleeting, but where I have probably the largest number of followers and also share posts with LACP, SoCal PhotoExchange was well as various photobook groups.

Instagram (@douglasstockdale) Very photographic oriented site and fleeting posts, but seems ideal for publishing my singular images.

Tumblr (@douglasstockdale) New to me, a blog type layout, so I will have to see how this develops. Currently will post singular photographic images to determine what type of traction I get while learning the ropes. Never the less, what others have told me is that the content is not censored on this site, which probably means that Tumblr is more tolerant of nude studies than the others.

Twitter (@Doug_Stockdale) Will start posting singular photographic images to determine what type of traction I get while learning the ropes.

LinkedIn (@douglas-stockdale) I have not been overly impressed with this venue but I have also not been that active, so I will start posting more singular photographic images to determine what type of traction I get while learning the ropes related to photography. Also a site that I have the second most followers, but when I do post, I do not get that much response, but maybe related to a lack of posting.

So if these are venues you are already using, please invite or join me or what ever it is you are suppose to do to help me become part of the larger community.

Cheers!

Btw, after blogging for ten years on Singular Images, I think that this might be a relevant social media venue to maintain, so I have upgraded it to eliminate the pesky ads that clutter the posts. Now I need to sell a print (or two) to cover my investment, so let me know if there has been an image you have enjoyed and lets see if we can work out a deal.

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