Doug Stockdale's Singular Images

July 12, 2017

LACP Book Marketing workshop schedule change!

Filed under: Art, Art Market, Photography, Projects/Series — Tags: , — Doug Stockdale @ 12:13 am

Photo_book_marketing-book-fair

I was just notified by LACP (Los Angeles Center of Photography) of a schedule conflict for my Marketing Your Photo Book one-day workshop that it has been rescheduled for Sunday, October 29th. This workshop will NOT occur on Saturday, July 22nd as previously announced.

The good news is that all of my workshop materials and break-out sessions are completely ready to go.

I am really sorry for the inconvenience!

Doug

July 7, 2017

Marketing Your Photo Book – Workshop at LACP

Filed under: Art Market, Photography, Workshops — Tags: , , — Doug Stockdale @ 8:37 pm

Photo_book_marketing-book-fair

Photograph 2016 copyright Douglas Stockdale

Just a brief followup reminder from my earlier announcement in April that there is still space available for the LACP (Los Angles Center of Photography) workshop Marketing Your Photo Book which I am leading. Marketing and selling a photobook has similarities to photographic prints but there are enough nuances that if not addressed can end up with you having boxes and boxes of books in your garage, not in your audiences hands. You don’t want to have your first photobook become your last photobook.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd (Note: schedule change: workshop will occur Sunday, October 29th) in Los Angeles. This workshop is is intended for photographers and artist who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher. I will provide creative and practical approaches to marketing your photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Let me know if you have any questions,

Cheers!

PS Marketing is a big aspect of my mentoring services ;- )

January 11, 2017

Saddle Stitch Fastener – Workshop demo

Filed under: Books, Photography, Uncategorized — Tags: , , , , — Doug Stockdale @ 4:05 pm

saddle-stitch-fastener

Saddle Stitch Fastener copyright 2017 Douglas Stockdale

I have bought one new item for 2017 (and I am still looking for that used 50mm CF Distagon for the Hasselblad), which is pictured above, what is called a Saddle Stitch Fastener, or a stapler on steroids. I will be using this book binder for my LACP Introduction to Book Design workshop later this spring to demo how to make a saddle stitch binding for a small book. The saddle stitch binding is one of the two book binding methods I will be demonstrating during the workshop.

This binder is stated to handle up to 20 sheets, so I would consider this lightweight equipment, which is a good start for my publishing company. It is an idea method to create a simple book dummy to work on the sequencing and pairing of the images for a book. This is also a popular way to create a small edition book, as I have a bunch of intriguing photobooks in my library that are bound together with saddle stitch binding, such as those by the New Zealand photographer Harvey Benge.

I also have an great idea on how I will be making a small limited edition book with the class during  the workshop as a fun start and will become a unique class takeaway. I have already completed the book dummy for it and I need to work-up the interior text, probably about 12 interior pages in all. I will print the stiffcover with my Epson printer using a double-sided Epson matte photo paper and print the interior sheets with my desktop letter printer. I think it will be an interesting surprise for those attending on the first day of the workshop.

And I may be making a few other small edition books as a result. Lots of possibilities!

Cheers!

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