Doug Stockdale's Singular Images

July 29, 2017

The Photographer’s Guide to Marketing and Self-Promotion

Filed under: Art Market, Books, Photography, Workshops — Tags: — Doug Stockdale @ 3:47 am

Maria_Piscopo_Photographers_Guide_to_Maketing_and_Self-Promotion_cover

Maria Piscopo – The Photographer’s Guide to Marketing and Self-Promotion

While developing my Marketing Your Photo Book workshop, I came across Maria Piscopo’s The Photographer’s Guide to Marketing and Self-Promotion. Since this title was in its fifth edition I figured that this book has stood the test of time and photographer have kept buying it and thus might be worth checking out. What I anticipated was this is a generalist guide for a broad spectrum of photographers, not specific to the needs of artist and photographers who were marketing a small niche product like a published book. My background includes graduate level marketing classes that was part of my focus while I was getting my M.B.A. but since that course work was even more general, so maybe Piscopo’s book might help with some photographic market specifics that I might not be aware of. Last, this might make an interesting reference book for those attending my workshop.

Well it turns out that Maria Piscopo’s book is intended entirely for professional photographers while the fine art market is treated as a side-line and provided a short chapter in the back of the book. I had expected a little better organization of the content, but at least many of the parts for a Marketing program appear to be present. Much of this book is about the very business basics (and I do mean basics) of professional photography; business licenses, business ethics, getting organized, using a computer (e.g. bookkeeping), and the internet for event, wedding, and commercial. Writing a Marketing plan does not occur until almost the end of the book, something I might think would be the first thing to do if you have a Marketing book. Which is to say, this book is not a very good guide for Marketing and you might be better off with a college basic Marketing text book.

On the other hand, if you are very new to having your own business and you have not done this before and yet you think you might want to be a professional photographer, this book might be of some help to make sure you have most of your business bases covered. This will not be a reference book for my Book Marketing workshop and not to say that occasionally there are some little gems buried in the book, just finding these can be more frustrating that what it is worth.

Publisher: Allworth Press (NY), Fifth Edition, copyright 2016

July 7, 2017

Marketing Your Photo Book – Workshop at LACP

Filed under: Art Market, Photography, Workshops — Tags: , , — Doug Stockdale @ 8:37 pm

Photo_book_marketing-book-fair

Photograph 2016 copyright Douglas Stockdale

Just a brief followup reminder from my earlier announcement in April that there is still space available for the LACP (Los Angles Center of Photography) workshop Marketing Your Photo Book which I am leading. Marketing and selling a photobook has similarities to photographic prints but there are enough nuances that if not addressed can end up with you having boxes and boxes of books in your garage, not in your audiences hands. You don’t want to have your first photobook become your last photobook.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd (Note: schedule change: workshop will occur Sunday, October 29th) in Los Angeles. This workshop is is intended for photographers and artist who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher. I will provide creative and practical approaches to marketing your photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Let me know if you have any questions,

Cheers!

PS Marketing is a big aspect of my mentoring services ;- )

April 24, 2017

Two more photo book workshops with LACP

Filed under: Art Market, Books, Photography, Projects/Series, Workshops — Tags: , , — Doug Stockdale @ 9:33 pm

Photo_book_marketing-book-fair

Copyright 2016/7 Douglas Stockdale

Oh wow, as if things were not crazy enough last week trying to finish enough of the edition of Bluewater Shore for the book launch at Photo Independent that LACP came back at me to schedule another Introduction to Photo Book Design workshop for next Fall (see below) and follow up on my idea for a one-day book marketing workshop. More about the Photo Independent book launch in the next couple of days as I want to get word of the workshops out as there is a limited time discount available.

Thus I am very excited to announce that I will be providing two more photobook workshops in partnership with LACP (Los Angeles Center for Photography) at their Los Angeles facilities later this year. Both have a 20% early-bird sign up until May 26th.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd. This workshop is is intended for photographers who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher, and will provide creative and practical approaches to marketing their photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular (in talking to folks at Photo Independent the workshop reviews coming back to LACP were very, very good!) two-day workshop that focuses on the development of each person’s book dummy for their personal photographic project and provides both creative and practical book design options.

After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first session will be spent understanding students’ publishing objectives and how that translates to a book object. This will include time discussing the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine. The second session delves into the business elements of (self) publishing a book and photo book production. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.

I hope you can join me as these are intense, yet fun, workshops.

The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA

Let me know if you have any questions,

Cheers!

April 15, 2017

Introduction to Photo Book Design Workshop – final thoughts

04-08-17 LACP Intro to Photo Book Design workshop KI6A5544 limited edition hand made book

LACP Introduction to Photo Book Design Workshop, Douglas Stockdale with workshop members, photo by Nikki Washburn

Now that the LACP Introduction to Photo Book Design workshop is complete,  a few closing thoughts. First, this was an intense workshop, a ton of information to pass along in conjunction with those attending heavily engaged in developing their rough book dummy. I will admit that there were a couple of items on the agenda that in retrospect that I did not dive into deep enough. Since I know that I will be leading this workshop again (see below), I am making some notes and slight adjustments to the outline.

It appears from the workshop feedback for my surprise limited edition hand made book that we self-published at the start of the workshop (members holding their editions, photo above), did have the impact that I had hoped for. Making this book energized the workshop as to the potential for self-publishing and took away some of the mystery of book publishing. Nice. Also raised the bar for producing this booklet in future workshop!

The one week break between the workshop sessions had a big impact on those attending to return home really dig into the development of their book dummies. The resulting dummies that were shared on the start of the second session were amazing and the energy each person brought back to the class was very contagious. The book dummy’s were as varied and diverse as those attending the workshop. The photographs below are of the participants who completed their rough book dummy, a big step forward for each.

By the way, did I mention that I was equally inspired to create my first dummy for my Middle Ground project? I brought it to the workshop and shared it with the group after everyone had an opportunity to have their dummy’s critiqued. I enjoyed my feedback as well and I will be posting more about this dummy and project in the weeks and months to come ;- )

Some really good news? I will be repeating this workshop with LACP next Fall, probably in early October and a second one-day LACP workshop is now in the works: Marketing Your Photobook. As advance notice the Marketing workshop is being planned for Saturday, July 22nd at the LACP facilities in Los Angeles and more information to follow soon!

Cheers

LACP Introduction to Photo Book Design workshop144831-01_Gerhard_Clausing

LACP Introduction to Photo Book Design workshop_144845-01_Safi_Shabaik

LACP Introduction to Photo Book Design workshop_144902-01_Christine_Riedell

LACP Introduction to Photo Book Design workshop_144916-01_Hannah_Kozak

LACP Introduction to Photo Book Design workshop 144929-01_Tomas_Gasper

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