Doug Stockdale's Singular Images

October 10, 2017

Intro to Photo Book Design workshop outline – Third Edition pending

Filed under: Art Market, Photography, Projects/Series, Workshops — Tags: , — Doug Stockdale @ 11:45 pm

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Red lines, Workshop outline, Second Edition, 2017 Douglas Stockdale

As I stated in an earlier post, in conjunction with the current workshop class, we self-published the second edition of the Workshop outline. I had really thought that this outline text was pretty well nailed-down. Alas, due to the eagle eyes of my workshop participants, Jocelyn Young, Christine Kaplan, Sarah Rooney, Alan Jacknow, Jane Szabo and Yulia Morris, I now foresee a third edition on the horizon now. Continuous Improvement!

This also underlines one of my recommendations, that regretfully waiting until the last minute to print the second edition, I did not take myself. We need another set of eyes to edit almost any text that we want to include in a self-published book. Jocelyn made a great point, although she found most of the text that needs correcting, she has issues with editing her own work. We all have this bad habit of reading what we want to see, not seeing the actual words used. Spell check can help with most items, but if I want to discuss a book launch, but typing in a book lunch is something that will not get flagged. Same for grammar.

A really big thank you for my new text editorial team! Only wish I had caught most of these before using it for the workshop. So with these fixes really to be implemented, I think it’s going to be a good idea that I have someone proof read the changes I make. Which also means not waiting until the day before to print the third edition. One of these days I am going to be looking pretty smart.

Next up is the Marketing Your Photo Book workshop in conjunction with LACP at the end of this month. I don’t think I will have a similar outline to self-publish, but highly suspect that I will have another interesting outline for the workshop participants (yes, a bit of surprise). This one-day session will greatly expand on the one-hour I spent on this during this Photo Book Design workshop. Should be another fun and practical experience.

Cheers!

Doug

 

 

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October 3, 2017

Intro to Photo Book Design workshop outline – Second Edition self-published

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Introduction to Photo Book Design workshop outline, 2017 Copyright Douglas Stockdale

In the middle of last month I wrote about updating my workshop outline for Introduction to Photo Book Design that I lead for LACP. Thus this last weekend, with the help of the workshop class, we self-published the second Edition of this awesome course outline. As expected, the workshop members enjoyed the experience and this little self-publishing task reduced a little bit the self-publishing mystery.

This Edition was of course another huge undertaking; one stiff cover with three folded sheets, thus 12 pages for the course outline. Then using the long-reach stapler (home-studio book binding equipment), each participant bound their own book. The Edition size is a whooping 18 copies. These will be signed and numbered on the last day of the workshop this coming weekend. Okay, perhaps a bit tongue-in-cheek with a tiny presidential style over-statement.

One thing I had an opportunity to play with is the double-sided matte inkjet paper that is sold at Staples but made in Germany. They did not have any of the Epson double-side presentation matte in stock and having waited to the last moment to buy this, I had to improvise. This double sided paper is pretty decent, probably with a little more optical whitener, nevertheless printed nice. I can see where I am doing some experimental photo proofs, using this paper may be just fine versus using the Epson presentation matte as well as save a few bucks.

Biggest headache for the day was trying to get the double sided ink jet paper to feed through my Epson desktop printer/copier (Workforce WF-7620). The Staples paper weight of 170 g/m2 is only slightly heavier than the Epson’s 165 g/m2, so not sure what the deal was. I was using my Epson 4800 to print the image on the front outside cover and then the Epson desktop to print the copy. So I had to revert back to using the Epson 4800 to print the cover’s inside and outside copy, but even then the paper was a bit touchy going through the Epson printer three times. I now have a work around to run the paper through twice, so that should help when preparing for the next workshop.

I have found a couple of typos in the second edition, so I will see if this little self-published booklet evolves into a third edition. Ought to be making the 12 copies of the first edition all that more valuable!

Having developed the course outline earlier this year, then as editor/proof-reader for Eanne’s Self-publishing Guide, all of which came together when I wrote my Guide to Self-Publishing an Indie Artist Book. My Guide appears to be on target for release at Medium in San Diego at the end of this month.

Cheers!

 

October 2, 2017

L.A. Street photography last weekend

Filed under: Photography, Workshops — Tags: , , — Doug Stockdale @ 11:14 pm

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Los Angeles street graffiti 2017 copyright Douglas Stockdale 

While in Los Angeles this weekend to lead my Intro to Photo Book Design workshop at LACP, I thought it pure serendipity that some street graffiti of a shadowy book reader would be right in my pathway. Especially after I had posting a couple of photographs on Instagram of some book readers I had come across while roaming one of the SoCal ocean beaches. I took this street-art as a really good omen.

Below are some urban landscape photographs made this same day. While I am not sure that I am a street photographer, it sure is starting to appear from my photographs that I may indeed have that inclination. So while thinking about this, I am also starting to think that my photo book Ciociaria may have a healthy part of street photography as one of it’s main ingredients, up to now I have calling a photo-documentary. Also guessing there is a lot of overlap between photo-documentary that comes about due to street photography. hmmmmm.

Cheers!

Doug

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September 13, 2017

Introduction to Photo Book Design workshop – class work-book edits

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Introduction to Photo Book Design, self-published 2017, Douglas Stockdale

In preparation for the next two-day workshop  Introduction to Photo Book Design that I will be leading for LACP, I am in the process of making the edits to my first self-published work-book that I use for this workshop. This will soon become the Second Edition of this work-book, while the First Edition is now in the hands of the hands of the first workshop participants from earlier this year.

As in past workshops I lead not only do those attending learn something as I do as well as what is working and what is not for the group. There are a lot of changes to consider as the whole book publishing market and process is constantly evolving. That in conjunction with the feedback I received on the workshop expectations. Thus as my workshop needs updating and it’s necessary to make some tweaks in my course outline work-book.

My process for making changes is to use sticky-notes as to what I need to edit as illustrated above. This may appear like a massive change, but it is essentially tweaking some fine points. Expand that, deleted this, modify how I discuss this aspect and add this into the mix.

The work-book will be assembled and bound on the beginning of the first day of the workshop by those attending to help illustrate how easy it can be to self-publish a book. There is no question that photobooks can become very complex works of art as a book-object, but the underlying concept is pretty straight forward. Part of how I try to create some fun into this intense and practical workshop.

So come join me!

The workshop is being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA

Let me know if you have any questions

Cheers,

Doug

P.S. Other self-serving stuff that I need to keep repeating: I still have a few copies of the Bluewater Shore edition that are available (and another book review for Bluewater Shore that will be posted soon). So email me (doug@douglasstockdale.com) if you are interested in more information. Note Pine Lake is no longer available.

September 5, 2017

Introduction to Photo Book Design – Fall workshop – LACP

Filed under: Art Market, Photography, Projects/Series, Workshops — Tags: , — Doug Stockdale @ 10:36 pm

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Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular two-day workshop in conjunction with the Los Angeles Center for Photograph (LACP). This workshop focuses on the fundamental development of a book object. The two-day goal of the workshop is for each person to leave with a first rough draft of their book dummy of their personal photographic project. I will provide both creative and practical book design options and project critiques to help those attending to move their book publication forward.

After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first morning will be spent understanding students’ publishing objectives and how that translates to a book object such as editing and sequencing a project for a book. Subsequently I will include discussions on the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine.

The second session delves further into the book dummy development and includes discussions about the business elements of (self) publishing a book, photo book production and making a publisher submission. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.

I hope you can join me as these are intense, yet fun, workshops.

The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA

Let me know if you have any questions,

Cheers!

July 29, 2017

The Photographer’s Guide to Marketing and Self-Promotion

Filed under: Art Market, Books, Photography, Workshops — Tags: — Doug Stockdale @ 3:47 am

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Maria Piscopo – The Photographer’s Guide to Marketing and Self-Promotion

While developing my Marketing Your Photo Book workshop, I came across Maria Piscopo’s The Photographer’s Guide to Marketing and Self-Promotion. Since this title was in its fifth edition I figured that this book has stood the test of time and photographer have kept buying it and thus might be worth checking out. What I anticipated was this is a generalist guide for a broad spectrum of photographers, not specific to the needs of artist and photographers who were marketing a small niche product like a published book. My background includes graduate level marketing classes that was part of my focus while I was getting my M.B.A. but since that course work was even more general, so maybe Piscopo’s book might help with some photographic market specifics that I might not be aware of. Last, this might make an interesting reference book for those attending my workshop.

Well it turns out that Maria Piscopo’s book is intended entirely for professional photographers while the fine art market is treated as a side-line and provided a short chapter in the back of the book. I had expected a little better organization of the content, but at least many of the parts for a Marketing program appear to be present. Much of this book is about the very business basics (and I do mean basics) of professional photography; business licenses, business ethics, getting organized, using a computer (e.g. bookkeeping), and the internet for event, wedding, and commercial. Writing a Marketing plan does not occur until almost the end of the book, something I might think would be the first thing to do if you have a Marketing book. Which is to say, this book is not a very good guide for Marketing and you might be better off with a college basic Marketing text book.

On the other hand, if you are very new to having your own business and you have not done this before and yet you think you might want to be a professional photographer, this book might be of some help to make sure you have most of your business bases covered. This will not be a reference book for my Book Marketing workshop and not to say that occasionally there are some little gems buried in the book, just finding these can be more frustrating that what it is worth.

Publisher: Allworth Press (NY), Fifth Edition, copyright 2016

July 7, 2017

Marketing Your Photo Book – Workshop at LACP

Filed under: Art Market, Photography, Workshops — Tags: , , — Doug Stockdale @ 8:37 pm

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Photograph 2016 copyright Douglas Stockdale

Just a brief followup reminder from my earlier announcement in April that there is still space available for the LACP (Los Angles Center of Photography) workshop Marketing Your Photo Book which I am leading. Marketing and selling a photobook has similarities to photographic prints but there are enough nuances that if not addressed can end up with you having boxes and boxes of books in your garage, not in your audiences hands. You don’t want to have your first photobook become your last photobook.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd (Note: schedule change: workshop will occur Sunday, October 29th) in Los Angeles. This workshop is is intended for photographers and artist who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher. I will provide creative and practical approaches to marketing your photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Let me know if you have any questions,

Cheers!

PS Marketing is a big aspect of my mentoring services ;- )

April 24, 2017

Two more photo book workshops with LACP

Filed under: Art Market, Books, Photography, Projects/Series, Workshops — Tags: , , — Doug Stockdale @ 9:33 pm

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Copyright 2016/7 Douglas Stockdale

Oh wow, as if things were not crazy enough last week trying to finish enough of the edition of Bluewater Shore for the book launch at Photo Independent that LACP came back at me to schedule another Introduction to Photo Book Design workshop for next Fall (see below) and follow up on my idea for a one-day book marketing workshop. More about the Photo Independent book launch in the next couple of days as I want to get word of the workshops out as there is a limited time discount available.

Thus I am very excited to announce that I will be providing two more photobook workshops in partnership with LACP (Los Angeles Center for Photography) at their Los Angeles facilities later this year. Both have a 20% early-bird sign up until May 26th.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd. This workshop is is intended for photographers who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher, and will provide creative and practical approaches to marketing their photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular (in talking to folks at Photo Independent the workshop reviews coming back to LACP were very, very good!) two-day workshop that focuses on the development of each person’s book dummy for their personal photographic project and provides both creative and practical book design options.

After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first session will be spent understanding students’ publishing objectives and how that translates to a book object. This will include time discussing the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine. The second session delves into the business elements of (self) publishing a book and photo book production. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.

I hope you can join me as these are intense, yet fun, workshops.

The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA

Let me know if you have any questions,

Cheers!

April 15, 2017

Introduction to Photo Book Design Workshop – final thoughts

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LACP Introduction to Photo Book Design Workshop, Douglas Stockdale with workshop members, photo by Nikki Washburn

Now that the LACP Introduction to Photo Book Design workshop is complete,  a few closing thoughts. First, this was an intense workshop, a ton of information to pass along in conjunction with those attending heavily engaged in developing their rough book dummy. I will admit that there were a couple of items on the agenda that in retrospect that I did not dive into deep enough. Since I know that I will be leading this workshop again (see below), I am making some notes and slight adjustments to the outline.

It appears from the workshop feedback for my surprise limited edition hand made book that we self-published at the start of the workshop (members holding their editions, photo above), did have the impact that I had hoped for. Making this book energized the workshop as to the potential for self-publishing and took away some of the mystery of book publishing. Nice. Also raised the bar for producing this booklet in future workshop!

The one week break between the workshop sessions had a big impact on those attending to return home really dig into the development of their book dummies. The resulting dummies that were shared on the start of the second session were amazing and the energy each person brought back to the class was very contagious. The book dummy’s were as varied and diverse as those attending the workshop. The photographs below are of the participants who completed their rough book dummy, a big step forward for each.

By the way, did I mention that I was equally inspired to create my first dummy for my Middle Ground project? I brought it to the workshop and shared it with the group after everyone had an opportunity to have their dummy’s critiqued. I enjoyed my feedback as well and I will be posting more about this dummy and project in the weeks and months to come ;- )

Some really good news? I will be repeating this workshop with LACP next Fall, probably in early October and a second one-day LACP workshop is now in the works: Marketing Your Photobook. As advance notice the Marketing workshop is being planned for Saturday, July 22nd at the LACP facilities in Los Angeles and more information to follow soon!

Cheers

LACP Introduction to Photo Book Design workshop144831-01_Gerhard_Clausing

LACP Introduction to Photo Book Design workshop_144845-01_Safi_Shabaik

LACP Introduction to Photo Book Design workshop_144902-01_Christine_Riedell

LACP Introduction to Photo Book Design workshop_144916-01_Hannah_Kozak

LACP Introduction to Photo Book Design workshop 144929-01_Tomas_Gasper

April 4, 2017

Photo Book Design Workshop – Limited Edition Book!

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Introduction to Photo Book Design book 2017 copyright Douglas Stockdale

Last Saturday on the first day of my Introduction to Photo Book Design workshop with LACP, I finally had an opportunity to make my surprise reveal; as part of the saddle stitch binding demonstration, each person in the workshop completed a limited edition, hand-made book (aka artist book) which was also their course outline! I had printed all of the covers and interior pages, then showed the class how to slightly score the cover with a bone-folder to ensure a clean fold, then fold and order the interior pages (3 sheets), and finally each one completed the saddle stitch binding with the long reach stapler of their own edition copy. Perfect!

I had been working on this book idea for the workshop since the Christmas break and thought that if each person were to leave with a limited edition book, it should be pretty cool workshop take-away as well as under score the point that creating limited edition books can be fun. So every couple of weeks I would advance this book concept; designing the covers, what I wanted for the Colophon in the inside back cover, developing the course outline which would become the text for the interior, the sequencing of the workshop, thus the sequencing of the pages and corresponding text. With some additional feedback from a couple of those who had signed up, I realized that I needed to refocus the key objective of the workshop which resulted in a new sequence of the course outline.

I wanted the resulting book to have stiff covers, so I printed the covers on double-sided Epson Presentation Matte photo paper (8-1/2 x 11″, subsequently folded once) using my Epson 4800 for the exterior which had one photographic image (aka plate) and then the interior text was printed on my Epson Workforce (WF-7620), a desktop printer/copier that I use for printing documents. For the interior text block, I used some #20 Staples copier paper (8-1/2 x 11″, subsequently folded once), also printed on the Epson Workforce desktop printer.

The text layout was created using MS Publisher (2013) and the two-page column template. This template design keep the resulting gutter clear of text after folding the sheets to create the pages of this book.

As a part of the workshop discussion about book dummy development, I also shared the various book dummy stages that I used to develop this book; hand-written text, pages taped together, and versions up to the polished printed dummy that I used to write the notes for how I needed to re-sequence the book after changing my objectives for the workshop.

Colophon: hand made photobook, edition of 12, this being the first edition, copyright 2017. Stiff cover book with 12 pages, size 5-1/2″ x 8″, design & printed by me, assembly and binding by the workshop class.

So tell me, how cool is that!

Cheers!

 

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