Copyright 2013 Douglas Stockdale
A couple of years ago I thought that I should try to establish a formal networking newsletter to update friends, family, photographers and gallery owners as to my recent accomplishments and news. So I signed up for the free version of MailChimp. Regretfully perhaps I was not in the best state of mind at the time in trying to figure out MailChimp, which did not go so well. So I put this wonderful idea on the back burner for awhile.
A month ago I decided to look at MailChimp again. This time; read some of the tutorials. Duh! Or maybe MailChimp has improved it’s interface, either way, I found it much easier to figure out and I starting working on the back structure; creating some mailing lists. My first mailing list was for my very tolerant photographic friends, the Photographers Exchange (PX), who join me for the monthly meetings at the IFAC. They have become used to my wild and crazy ideas, so I figured that they would provide some honest feedback to my first photo-newsletter (none of them do this sort of thing). My ultimate goal was to figure out the MailChimp process for a newsletter for my other blog-magazine The PhotoBook. Anyhow, the first PX newsletter went out last month and I received a couple of nice comments, better yet, no one took me off their email list!
So at the moment I have developed four audiences/four mailing lists; each one has a repetitively unique interest in my photographic endeavors: Friends and Family (mostly non-photographic buy wishing me well and sometimes a strong interest in my photography), PX (they know most of what I am doing photographically anyhow, but it does not hurt to remind them, yuk, yuk), Photographers (who are like minded and might be interested in my exhibitions and workshops, but also includes gallery owners) & PhotoBook (photographers I have published, those interested in photobooks, bookstores & photobook publishers).
The first photo-newsletter to the PX used a “photo” template, but I quickly realized that I do not like the black background of this template; too severe. Then I stated using the white backgrounds, which works better for me. It took a little bit to adjust to using the MailChimp templates, but I figured that it’s similar to learning how to post to a blog, you just gotta jump in and start using it. I am expecting each newsletter will get better.
And perhaps just in time, I wanted to spread the news about being featured in Lenscratch (first Photography newsletter) and then a reminder about the start of my Intro to Photo Book Design workshop with LACP (first PhotoBook newsletter). And soon, publication of Bluewater Shore, as I just received the first set of PDFs for the initial design from the printer. nice.
From what I hear from other photographers, MailChimp is the way to go. At this point; so far so good and I am a happy camper with MailChimp.
If you would like to be on one of my newsletters, send me a request at email@example.com