Doug Stockdale's Singular Images

July 19, 2017

Portfolio Reviewer for LACP last weekend

Filed under: Art Market, Photography, Projects/Series — Tags: , , , — Doug Stockdale @ 11:06 pm

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Dawn Watson, dnj Gallery, Santa Monica, CA copyright 2017 Douglas Stockdale

This last weekend I was a guest portfolio reviewer for the LACP EXPOSURE 2017 portfolio reviews and on Saturday I was held at the dnj Gallery in Santa Monica’s Bergamont (Arts) Station.

Overall it was a great experience as a portfolio reviewer as I was introduced to some very intriguing and well thought out photographic projects. It should probably come as no surprise that many of the photographers and artists were interested in spending time with me regarding my assessment about these projects being published.

One of the most frequent questions I am asked before one of these events; how does one prepare for a portfolio review? Since the review is scheduled for only 20 minutes, everyone is always surprised in how quickly this time slips by. First just about everyone brings too many photographs and supporting materials probably in the hopes that a reviewer will be able to see it all and still have time to provide some wise advice. Nope that usually does NOT happen.

Second, as a portfolio reviewer I start each discussion with three requests: tell me about yourself, tell me about the portfolio we are going to review and what is it you would like to obtain feedback from me about your project that might help you to move it forward?

Reviewers would like to know a little bit about who they are talking to; not your life story, but a quick 2 minute bio, which I call an elevator speech. Same for the portfolio (maybe a photographic project), for the photographer/artist to provide some context as to what is going to be reviewed, again perhaps 1-2 minutes, another elevator speech. Last, what is it you need from the review? Some examples: feedback on the editing of the photographs, are the images technically acceptable, could this sequence or series work in a book layout, are the photographs consistent with the artistic statement, etc.

Third, plan on reviewing only one portfolio with each reviewer, you can bring more portfolios, but you will only have real quality time to spend on one with each reviewer. In most portfolio reviews the artist/photographer might be meeting with a series of different portfolio reviewers and it is appropriate to select a portfolio that is relevant to a specific reviewer. In my case, most wanted me to review their book dummy’s or portfolios that they were thinking about having published.

Fourth, plan on having less than 15 prints in the portfolio to have reviewed. In many cases we did not get through all 15 prints during our 20 minute session. You should want quality time/discussion for each image and how these images relate to each other. This exchange takes time when it results in a give and take discussion.

Bring something to take notes and one photographer recorded our review session. Each portfolio reviewer is an individual with a point of view, which may be very different from yours, so don’t become defensive if the reviewer does not see or understand what you are trying to communicate with your photographic prints. One key purpose of coming to a portfolio review is to get a broader exposure to your work and have others talk about what they see. If you are doing more talking than listening, then you are not going to obtain the full benefit of this occasion.

Last, leave something behind, perhaps as simple as a business card (yes, one person left me with one of their books) to help the reviewer remember who you are (I did 12 portfolio reviews on Saturday and names and projects began to blur at the end of the day) and then follow up with a nice email note a couple of days after the event.

Reviewers are there to help you and if they can point you in a direction or make an follow on introduction, they usually will. I had a short list of introductions and follow-up items that I had promised and these are just about completed, as it takes a few days to get organized. Also realized that these are good events to network with the other photographers and artist who are participating in the reviews as you never can tell what might come up during a side discussion.

Note: I had not realized at the time I took the photograph of Dawn Watson, above, that the large red photograph behind me was going to reflect so much pink color on Watson’s self-published book. Below is a better representation of her book “Trees” ( & thanks to Watson for providing a better photograph) and a nice follow-up email regarding our review time together. well done.

Cheers!

Dawn_Watson_Wild Things Live Here-3

 

July 12, 2017

LACP Book Marketing workshop schedule change!

Filed under: Art, Art Market, Photography, Projects/Series — Tags: , — Doug Stockdale @ 12:13 am

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I was just notified by LACP (Los Angeles Center of Photography) of a schedule conflict for my Marketing Your Photo Book one-day workshop that it has been rescheduled for Sunday, October 29th. This workshop will NOT occur on Saturday, July 22nd as previously announced.

The good news is that all of my workshop materials and break-out sessions are completely ready to go.

I am really sorry for the inconvenience!

Doug

July 7, 2017

Marketing Your Photo Book – Workshop at LACP

Filed under: Art Market, Photography, Workshops — Tags: , , — Doug Stockdale @ 8:37 pm

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Photograph 2016 copyright Douglas Stockdale

Just a brief followup reminder from my earlier announcement in April that there is still space available for the LACP (Los Angles Center of Photography) workshop Marketing Your Photo Book which I am leading. Marketing and selling a photobook has similarities to photographic prints but there are enough nuances that if not addressed can end up with you having boxes and boxes of books in your garage, not in your audiences hands. You don’t want to have your first photobook become your last photobook.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd (Note: schedule change: workshop will occur Sunday, October 29th) in Los Angeles. This workshop is is intended for photographers and artist who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher. I will provide creative and practical approaches to marketing your photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Let me know if you have any questions,

Cheers!

PS Marketing is a big aspect of my mentoring services ;- )

July 6, 2017

Seaweed, San Clemente beach

Filed under: Photography, Projects/Series — Tags: , , — Doug Stockdale @ 3:49 am

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Seaweed, San Clemente beach, June 2017 copyright Douglas Stockdale

One of my recent experiment/fun projects has been to investigate photographic possibilities at the beach, which regretfully as a genre is a mine field of cliche photographs. So rather run from the obvious as I attempt to skirt around these cliches, the rather wonderful aspect of my process is if I am seduced into taking a photograph that appears to borders on cliche, just take it anyway! No worries! Who knows what might come of it?

I was intrigued by the abstract pattern of these three seaweed pieces that had recently washed ashore. The shore break of the surf was not that large and I could see a series of interesting patterns of surf and residuals as the tide receded. The colors were muted by the overcast sky thus the resulting photograph would be a bit more manageable as I converted this to a black & white image.

So I took a series of images of this composition as the surf broke on the beach and selected this one that seemed to best exemplify the potential abstract surf patterns. I also framed the image to include the distant San Clemente pier as another visual element anticipating that it was going to be out of focus that it might create a bit of visual push/pull and potential mystery.

One of the disadvantages of Snapseed for the initial image processing for posting on Instagram (@douglasstockdale) is the limited black and white conversion options. Nevertheless I think I was pretty close on my initial try and subsequently received a really good response on Instagram, enough to want me to further investigate the black & white conversion with Photoshop. This is the resulting photograph and in line with pre-visualization.

Available as a limited edition archival pigment print. Email me for current pricing for sizes and shipping of this photograph print.

 

July 2, 2017

Bluewater Shore PR photo do-over

Filed under: Bluewater Shore - artist book, Books, Photography — Tags: , — Doug Stockdale @ 3:55 am

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Ready for a Holiday (Bluewater Shore) 2017 Douglas Stockdale

Earlier in June I had set up the studio lights to re-photograph the interior of my limited edition artist book Bluewater Shore for some bookstore submissions. Recently looking at the resulting images, one of which is below, I realized that as a result of how I had the lights setup to photograph the book’s interior, I did not really get a great representational image. Then is dawned on me; rather than have the back cover of the book facing the lights, I had it reversed and essentially allowing the book’s cover to cast a shadow on the book’s interior. Duh.

What was I thinking? Okay, so I am relatively new to using studio lights and this pretty dumb lighting set-up was pretty much a rookie mistake. So be it; at least I was not screwing up some commercial assignment in the process. I figure that this is just part of my studio lighting learning curve and hopefully I will not make this mistake again (probably another, but hopefully not this same one again).

I also edited the image on my other computer which has a better color managed monitor to ensure that the resulting images are a better representation of the book. Done.

I will update a few other articles about Bluewater Shore with these new images and then right after July 4th holiday I will start pitching a series of bookstores that sell both photographic as well as artist books that use photographic sourced material.

Cheers!

P.S. I still have copies of this limited edition artist book available and if you are interested, please message me doug@douglasstockdale.com

Bluewater Shore limited edition artist book_page_1_Ready_for_a_Holiday

 

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